the athlete brand builder

A woman giving a presentation in front of a large screen displaying a slide titled 'Brand Building for Athletes' with a picture of a young woman in athletic gear. The audience is sitting at tables, listening to the speaker in a conference room.

we’re here for the 99% of athletes… who are unique and have untapped potential.

We empower athletes of all levels to develop their personal brand, grow in confidence, and access meaningful opportunities, during and beyond their sporting journey.

We partner with sports organisations to provide the tools and guidance athletes need to thrive and build a brand that truly supports, sustains and rewards their time in sport.

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athlete brand education

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coaching

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workshops

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mobile app

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books

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athlete brand education • coaching • workshops • mobile app • books •

athlete brand building.

At The Athlete Brand Builder, we empower athletes to grow their personal brand with purpose and confidence.

Our mission is to make brand education accessible, practical, and impactful—helping athletes at all levels connect with meaningful opportunities both in and beyond sport.

Our trusted programs, coaching, and resources provide simple, proven steps that help athletes identify who they are, communicate it with clarity, and leverage it for personal, professional and financial gain.

A woman standing at the front of a room, smiling, holding a paper and a marker, leading a presentation on choosing three elements for brand interests, passions, and messages. A group of people seated at a table are listening and taking notes, with a large screen displaying presentation instructions in the background.
A woman standing on a stage, speaking into a microphone, with a large presentation slide behind her titled 'Athlete Brand Elements'. The slide shows a diagram of a person with arrows pointing to words like 'Passions', 'Interests', 'Conduct', 'Message', 'Values', and 'Visual Style'. The stage is decorated with flowers.

athlete brand education

•

coaching

•

workshops

•

mobile app

•

books

•

athlete brand education • coaching • workshops • mobile app • books •

What athletes say

Shantelle Thompson

Jiu Jitsu World Champion

"As an Aboriginal Australian woman, mother of 4 and world champion, building my brand has been necessary for me, and has supported all aspects of my life, while also being a powerful vehicle for social change."

A woman smiling at a formal event, wearing a black dress with a beaded, patterned shoulder detail, standing in front of a white backdrop with logos.

DAMON JAENKE

Para Ice Hockey Player

"My brand has had an incredible impact on my life. I am now working with charities and raising awareness for mental health. I'm a paid public speaker, and my brand sustains me both professionally and personally."

Portrait of a man with short hair, wearing a sleeveless black shirt, outdoors with palm trees and a blue sky in the background.

KIRSTY MAIDEN

Para Rower

"I followed the roadmap and used the pitch deck and outreach messages to approach local businesses for sponsorship….and I am now a sponsored athlete (with 3 sponsors engaged in just 2 months)!"

Woman with long hair in a ponytail, smiling, wearing a navy blue sports shirt with red accents and the text 'SASI PARA UNIT' and 'NB' logo, in a gym setting.
A man sitting outdoors smiling, wearing a cap and athletic clothing, with a backpack and water bottle nearby, and other people in the background.

n’aithan scott

Former Team USA Track Athlete

"I engaged three major brands as sponsors after completing the program, and inspired my team mates to build their own brands."

HANNAH EASTON

Long Distance Runner

"The process is simple, straightforward and reaps incredible results. As a mum, and competitive runner, I have been able to build a community and engage sponsorship that fuels and funds my running.”

Smiling blonde woman in workout gear and a blue jacket, standing against a plain white background.
A young man with short brown hair and a light beard, smiling, standing outside a glass building.
Young man with curly blonde hair smiling, wearing a medal around his neck, with Olympic rings tattooed on his chest, against a partly cloudy sky.
Person with dreadlocks wearing sunglasses outdoors, looking up at the sky.

Lisa weightman

Australian National Team Marathoner

"I have recently taken a new approach to my social media content, following the roadmap and content ideas provided to me, and I’m loving the results and the increase in engagement…..and my enjoyment!."

ISAAC COOPER

Australian National Team Swimmer

“Developing my brand has allowed me to communicate better with other athletes and the public. I also know how to leverage my brand for sponsorship, career and social media opportunities.”

ALEX WOOD

NZ National Team Javelin Athlete

"As an athlete who doesn't do social media, I thought my opportunities were limited. Then I engaged $6000 in sponsorship after my first pitch.”

kelsey cottrell

Lawn Bowls

"Building my athlete brand helped me take my career beyond sport to the next level and to embrace an ambassadorship role in my sport. My sponsors and I created a signature range of clothing and shoes."

A smiling woman with a yellow jacket, standing under an umbrella, celebrating an achievement.

OSKA BAYNES

Elite Half Marathoner

"My brand building journey has spanned my athletic career from my first shoe sponsorship as a kid, through to fully funding my sport through sponsorship and now owning the very store that first sponsored me!"

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A woman is giving a presentation to a group of men seated at a table in a conference room. The presentation slide on the screen reads 'Choose 3 elements' and explains selecting brand elements related to interests, passions, or message. The woman is smiling and holding papers, while the men are attentively listening, some taking notes.
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